Driving Enterprise Growth Through Customer Engagement
How do you turn AI-enabled engagement into real revenue growth?
Across the UK and Europe, organisations are investing heavily in AI, yet many are still struggling to translate that investment into meaningful commercial impact. Slowing demand, margin pressure and rising customer expectations are only increasing the urgency.
The challenge is no longer adoption, but execution. Fragmented data, complex channel ecosystems and misaligned operating models continue to limit progress, making it harder to build loyalty and sustain differentiation.
This session, hosted by the Financial Times in partnership with SAP, brings together senior marketing and revenue leaders to explore how AI-enabled engagement can drive retention, increase lifetime value and support more resilient, long-term growth, with practical insight on turning AI ambition into measurable results.
Hear about the three shifts redefining enterprise growth
AI Execution
AI is now embedded across the business, but commercial results remain uneven. For many organisations, the real challenge is no longer adoption, but turning capability into measurable growth.
Customer Engagement
In complex organisations, engagement is often everyone’s priority and no one’s responsibility. As data, teams and incentives pull in different directions, leaders are rethinking how engagement is designed, owned and measured.
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Loyalty and Trust
As AI makes personalisation easier to scale, relevance alone is no longer enough. The brands that build lasting value will be those that earn trust, create consistency and deepen customer loyalty over time.